MARKETING
Interim marketing expertise for times of transformation
ABOUT US
We provide best-in-class marketing expertise to businesses during transformational times of change, crisis and growth. We ensure brands in any category remain purposeful and experiences remain memorable across integrated touchpoints.
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Inspired by the great session musicians of the 60s and 70s, who played in the background on hundreds of legendary hit recordings of the era, Session Marketing exists to be the best backing band to support your marketing success.
SERVICES
DATA-DRIVEN
MARKETING
The frameworks and discipline to take a data-driven approach to building brands and marketing
MARKETING
PROCESS
Consumer connection planning, marketing development, and stakeholder alignment
MARKETING
STRATEGY
Development of clear, simple marketing strategies grounded in insights, priorities, and process
CREATIVE
DEVELOPMENT
Development of inspiring, clear briefs, creative assessment, and execution management
LEADERSHIP
David Allard
David Allard's background encompasses over 18 years of marketing leadership across brand management, media innovation, sponsorship marketing and content strategy both in Canada and globally.
David has extensive experience with tier one brands and portfolios at Samsung, Coca-Cola, Diageo, Campbell's Soup and Unilever.
Bringing a sense of curiosity, creativity and positivity to his marketing leadership approach, David is inspired by helping people unlock their courage as marketers. He has a track record of leading teams to integrated marketing success.
David has also had the honour of sitting on the judging panels for the Effies, Media Innovation, Promo and Sponsorship Marketing Awards in Canada.
Possessing a Bachelor of Arts degree from York University and an MBA in Marketing from the Schulich School of Business, David is passionate about cycling, travel and music. He lives in Toronto with his wife Andrea and two sons.
